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Know exactly what you're putting on — and in — your body.

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Every label readNo seed oilsNo parabensNo hidden chemicalsScreened productsResearch-backedEvery label readNo seed oilsNo parabensNo hidden chemicalsScreened productsResearch-backed

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We read the label so you don't have to.

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From the edit

Latest from AÏA

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01

Wellness education

Honest breakdowns on health, ingredients, hormones, gut health, and more.

02

Trend analysis

What's popular vs. what the research actually says.

03

Label literacy

Teaching you to read ingredients yourself.

04

Screened products

Every recommendation passes our published standard.

Why we exist

Most products marketed as healthy aren't. We did the math.

Everything on this site has already been screened. If it's here, it passed — so you never have to check.

Food

Seed oils · High fructose corn syrup · Artificial sweeteners · Carrageenan · Hidden "natural flavours" · Artificial colours · BHT/BHA · and more.

Skincare

Parabens · Synthetic fragrance · SLS/SLES · Phthalates · PEGs · Formaldehyde releasers · Oxybenzone · Triclosan · and more.

Supplements

Proprietary blends · Titanium dioxide · Artificial colours · Undisclosed fillers · Magnesium stearate · Hydrogenated oils · and more.

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The AÏA letter.

New screenings, blog posts, and the things the label isn't telling you.